20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built the growth function from pre-launch to millions of users. Matt also built the AI-powered marketing OS that automated 100 newsletter sponsorships a month and enabled a lean team to scale dramatically faster. Before Wispr Flow, Matt worked in growth at Superhuman. AGENDA: 00:00 Why S
Podcast 專家音訊節目
收錄於 888news Podcast 智庫專區，包含精華摘要與上市公司即時行情
內容提供了從 AI 產品成長到付費廣告、推薦系統等多面向策略，對 SaaS 創業者可直接參考，並提供實戰案例與工具清單。
Matt Swulinski 是 AI 領域最優秀的成長領導者之一。他目前是 Viktor（Accel 支援的 AI 合作夥伴）的成長主管。之前，他曾是 Wispr Flow 的成長主管，作為第一位行銷新進人員，從前期推廣到數百萬使用者，建立了成長功能。Matt 還打造了 AI 驅動的行銷作業系統，每月自動化 100 報名贊助的電子報，讓精簡團隊能夠更快擴張。加入 Wispr Flow 之前，Matt 曾在 Superhuman 擔任成長職位。議程：00:00 為何 SaaS 創辦人應該偷取電子商務成長手冊 04:47 當 AI 代理人成為客戶時，PLG 會如何改變？ 07:46 初創期創辦人何時開始投入付費成長？ 10:36 如何建立追蹤堆疊以判斷付費是否有效？ 17:38 你應該投入多少預算於創意——以及如何每月製作 500 則廣告？ 23:10 付費測試應持續多久——以及如何擴充套件 Meta、Google 和 YouTube？ 39:38 如何構建 Referral、Paywall 與 AEO 迴圈以產生複合效益？ 49:46 如何招聘並組織 AI 原生成長團隊？ 1:04:27 哪些成長渠道被低估——以及被高估？ 1:09:28 如何構建 AI 作業系統，使你的工作產生複合效益？